Internet Marketing
AI
ReBid Unveils In-House AI Creative Studio: Data-Driven Ad Creation Transforms Digital Advertising Production
ReBid has unveiled its in-house AI Creative Studio enabling brands to produce display, video, and social media creative assets while automatically tracking engagement and performance metrics. The new platform integrates data analytics directly into creative production workflows, allowing marketers to generate advertisements informed by real-time campaign performance data rather than following generic creative templates. The AI-powered creative generation system addresses critical industry challenge where creative asset production remains bottleneck despite availability of performance data that could inform design decisions.
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E-commerce
Google Merchant Center Launches Agency Version: Streamlined Account Management for Multi-Client Operations
Google has introduced Google Merchant Center for Agencies, a specialized account version enabling streamlined management of multiple e-commerce client inventory and promotional calendars from unified interface. The platform addresses persistent agency challenges managing client product feeds, seasonal promotions, and inventory synchronization across distributed accounts by consolidating account management workflows while maintaining client data security and access controls. Enhanced features include campaign-level audience exclusion capabilities for Performance Max campaigns and new Map Pin click metrics in Google Ads reporting providing granular local services visibility.
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