AI
AI Attribution Models Fix Broken Marketing Attribution Crisis in 2025
Marketing attribution faces an unprecedented crisis in 2025 as traditional measurement methods crumble under the weight of AI-generated search results, fragmented customer journeys, and disappearing click-through traffic. The emergence of Google’s AI Overviews, which now appear in 16% of searches and reduce website clicks by 34.5%, has rendered conventional last-click and rule-based attribution models obsolete, forcing marketers to embrace AI-driven solutions for accurate performance measurement.
Read More
Web Analytics
GA4 Revolution: AI Insights and Enhanced E-commerce Analytics Transform Data Understanding
Google Analytics 4 has launched groundbreaking updates that fundamentally transform how businesses interpret their web data. The platform now features AI-generated insights that automatically analyze performance metrics and provide human-readable explanations for traffic patterns, conversion changes, and revenue fluctuations. These intelligent summaries eliminate the guesswork from data interpretation, instantly highlighting why sales spiked on specific days and which traffic sources drove the most valuable conversions.
Read More
